sansastark

I know it unusual for me to pop questions in here but this is not my area so thought I would ask you guys a question for a change .

Someone on here fired me a email to help out with their site. It's a quite a large site (over 100,000 pages)

A while ago, 2014 they believe they got hit by panda and has ever since seen traffic and SERPS drop steadily. I am unsure if it was a panda issue or not as I would have thought the drop would have been more cliff like and not a steady decline as they are seeing.
I had a good scan of the site and noticed they had a massive amount of outbound links that where all follow. So I instructed him to make them all nofollow as it looked like google had lost trust in the site and could be confused with being a link farm. .

He has changed majority of the links, got rid of a hell of a lot of thin content pages and also discovered a lot of 404 pages while doing site audits which he has been removing. There has been also a lot of smaller onsite issues which are now fixed or improved.
So all great news and the site is now looking in far better shape although still working on it.

However
The traffic / SERPS is showing no sign of recovery,
I have been monitoring his SERPS for him, before it unstable and was jumping around, since the changes its become much more steady but he is telling me the traffic is still falling.

Personally I think its still too early to draw any conclusion as its only been a few weeks but he is under a lot of pressure (understandably) to fix what ever it is. There are a lot of people jobs on the line with this so you can imagine how everyone is getting nervous.
Going forward I know I can help him a lot as I have owed a site very simular so can feed him ideas on how to build it into something far better but that is more for when its on a stable footing.

He did ask for help off our Dr Marie but she is currently too busy to take on more clients but the issue is the more this site fails the less they have in terms of funds to try find and fix the issues so we are on a ticking time bomb here.

Assuming it is a Panda issue does anyone know what to expect going forward ? any ideas of time scales or anything to give this guy hope ?

__________________
ERP Magento inventory and Shop by brands Magento 2
demo Magento 2 and learn at Magento 2 tutorial for developers vs Magento 2 POS Magento 2 Reward points