How Link Building Improves Website Ranking

[SEOASO]

Link Building refers to the process of linking the external pages to our website. It is one of the main tactic used in Search Engine Optimization. A link is the path for the users on a website to navigate between the pages on the internet. Building a link is a challenging process in SEO however it fetches amazing results. Hence we see many SEO people struggling and spending lot of time in link building.
First we need to understand the basics of how a link is created and how search engines interpret from them. Following are different types of Link Building

Natural Editorial Links:
Links which are given naturally by sites and pages who want to link to your content or website. These links expectation is to create a worthy content and create awareness about it.

Manual Outreach Link Building:
By submitting the links to directories or paying for listings or emailing bloggers a link is created by these websites. SEO creates a value proposition by explaining why creating the link will be in their best interest. Examples include filling out form for submissions to a website.

Self-Created, Non-Editorial:
Many websites offer a visitor the opportunity to create links through blog comments, forum signatures, user profiles. These links offer low value however in aggregate they still have an impact for some sites. Search Engines continue to devalue most of these links if it is pursued aggressively.

Why a Search Engine use links:
1.To discover new web pages
2.To determine how well a page should rank in their results
When search engines crawls the websites they extract the content and add it to their indexes. By doing this they can analyze the quality of content for keywords. When they are deciding about the ranking of a website they not only look into content of the webpage but also look for the number of links pointing to that page from external websites. The more high quality links are linked to your website the more it can rank better.
Google could dominate the search engine market by considering Link as one of the main ranking factors. It is a very good way of determining the quality of the page and this metric was used as part of overall ranking algorithm.


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[ashevillejobs90]

When you create back link on high PA/DA website then your website Page Authority and Domain Authority will increase. If you will create back link on high PR article site with high quality content then your website ranking also increase due to link and content quality.

[JackyVNN]

Thanks for your information bro. Building links is always good for SEO.

[deepakrajput]

Yes, High authority quality backlinks are helpful to improve Google rank.