What Is The No Follow Link ?

[NateIndy]

As others have mentioned, a "nofollow" backlink basically is a link that Google does not take in to consideration when determining your website's domain ranking / authority. Many people say that there's no benefit to building nofollow backlinks, that is completely false. Building nofollow links on niche industry related sites helps build authority in your particular industry and helps deliver quality referral traffic to your website. For example, if a residential roofing company gets featured on one of their Supplier's websites, and part of that feature includes a paragraph about the company and a nofollow homepage URL backlink. Even though that link technically does not transfer any "link juice" (what helps push keyword rankings and the roofing company's website Domain Authority (DA) and Page Authority (PA), the nofollow link still has value because it provides other benefits like qualified website visitors that click the link and are interested in roofing services, and it provides google with roofing industry relevancy signals. Another example of a quality "nofollow" link is a backlink from a company facebook post, or tweet. These posts can get a substantial amount of visibility and referral clicks to your website.

Remember that one of the key ranking factors in 2018 is unique website traffic (how many visitors your site averages, how long they stay on the website, and how many pages they click (click through rate). Any digital marketing / seo agency that strictly wants to build you "dofollow" links from, do not hire them. Their only goal is to quickly increase your keyword rankings, because most small business owners can understand that analytic metric. However, unless all of the dofollow links are truly organically generated, and are built on high-quality / industry related websites, you can quickly find your website being demoted by Google's new real-time RankBrain algorithm, or if too many low-quality dofollow links are built in a short amount of time, Google will flag your website as SPAM and slap it with penalties, mostly internal penalties that will be difficult to identify and get out of.

Here is a great article to read if you're in the process of looking for a good / ethical seo link building agency or freelancer - https://www.business.com/articles/ar...keting-agency/