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09-08-2014, 10:56 PM
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Registered User
Join Date: Aug 2014
Location: Surat
Posts: 847
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2 way links
A two way link refers to a website linking to you and you linking back to it. This is often a result of link exchanges and this is the reason why search engines see two way links as less valuable. If the only reason a link is present on a website is to boost the recipient site’s rankings, there’s little benefit to it. Article exchanges can also result in two way links, but there’s more value in this, since the article is providing the user with some benefit. Since article exchanges generally involve the links being found in context, amongst relevant text, search engines will generally credit these links with more importance than a link in a page full of links.
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