semaphore.v

If you do for ranking, don't do Link Exchange..Google consider it as spam

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rltv2011

don't link exchange is terrible nowadays, for google yeap! You will be banned

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Budd

i disagree link exchanges do wonders for your site.

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Will

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spaculus

I believe that if a site truly wishes to benefit its own visitors, then it should link to another site, if, and only if, that link would benefit its visitors.
So, if I discover another site, and if I believe that site would benefit my visitors, I link to that site.

And, if another site discovers my site and believes it would benefit its visitors, then (if it cares about its visitors) it should link to me.

If we both believe that links are beneficial we should both link. No link exchange is needed; we should just both link because it is the right thing to do!

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christinapor

link exchange is ok for pr but always remember don't exchange your link with totally different domain or business, always exchange within same vertical, it will help you to increase your pr as well as ranking.

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MatildaBriton

Yes, link exchanging is an unethical and considered as a black hat SEO technique. It will be captured under Google penguin update.

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