nelson1

People like to consume media differently, so including another media option could help you reach new audience. Unlike video podcasts, audio podcasts allow a listener to multi-task, so they could end up listening to you on the way to work on while they browse the web.

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Nathan112

Podcasting is another form of the Internet broadcast. It is a series of digital media that are released episodically and often downloaded through web syndication.
Some benefits of podcasting;
-Build a relationship with your readers
-Highlight your Authorities
-Increase advertising potential
-Response to customer feedback
-Convenient and easy to consume
-Cost-effective.