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A Link Farm can be defined as a group of web pages containing hundreds of links to unrelated or interlinked websites created with a purpose of increasing their link popularity and search engine rankings . These Link farms are usually created by programs and software and not necessarily produced by human beings.

Although Link Farms have a benefit of being a one stop shop for any website to attain hundreds of links at once, the major drawback of getting linked to them is the deteriorated quality and value of links. Unlike the related and valid links which you could have otherwise obtained by linking to the sites with related information, links you would be obtaining by participating in link farming would be with totally unrelated sites.

Practicing link exchange with the help of Link Farms is also referred to as Link Stuffing. This is because the sites listed in these link farms mostly do not carry any quality or worth with them. These are just stuffed on to the web pages of the Link Farms for the sole purpose of increasing the link popularity and ultimately, link popularity by linking to hundreds of links, obtained easily through these web pages. The quality and value of these Link Farms is deteriorated because, they contain thousands of links to other sites, but they themselves do not offer little or any content which is original, genuine and relevant to them or any other sites they are further linking to.

Often we can observe that the content contained in these sites are either copied or plagiarized from other various websites, without their knowledge or permission. This is solely done with a purpose of gaining some weightage and validity of these Link Farms with the Search Engines.

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