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#1 |
Registered User
Join Date: Sep 2017
Location: Bangalore
Posts: 29
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Difference between floodlight and Google tag manager?
Difference between floodlight and Google tag manager?
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#2 |
Registered User
Join Date: Nov 2017
Posts: 266
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Floodlight is for Double Click Tracking of conversions and is a part of conversion management
Tag Manager is Google's Javascript and HTML tags used for tracking analytics on websites.
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#3 |
Registered User
Join Date: Jan 2015
Posts: 677
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Floodlight tag is a tracking tag for DoubleClick platforms that is typically used to measure conversions resulting from users seeing or interacting with certain ads. Google Tag Manager, on the other hand, is a dedicated Tag Management System. Google Tag Manager helps you deploy tracking technologies and does not replace Floodlight. If you use Floodlight tags, you'll want to manage them using Google Tag Manager.
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Thread | Thread Starter | Forum | Replies | Last Post |
Difference between floodlight and Google tag manager? | MasterPipe | Web Promotion | 0 | 02-26-2015 06:47 AM |
How to Implement Google Tag Manager? | hassaneodx | Traffic Corner | 5 | 07-24-2014 02:50 AM |