Fadia Sheetal

Funnels Provide Greater Insights than Goals Alone

As essential as goals are in Google Analytics, they serve by themselves more as basic KPIs (key performance indicators) than as actionable starting points for conversion optimization. Most goal pages – such as a purchase receipt or a signup confirmation – are preceded by several other pages designed to drive towards the goal; funnel tracking allows you to begin isolating problems at any point in your visitors’ conversion paths so you can take meaningful steps towards optimization.

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virginoilseom

A funnel is a navigation path (series of web pages) which you expect your website users to follow, to achieve website goals. A funnel is made up of a goal page(s) and one or more funnel pages (also known as the funnel steps).

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Google AdWords is Google's online advertising program. Through AdWords, you can create online ads to reach people exactly when they're interested in the products and services that you offer.

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lilianalilly

Most goal pages – such as a purchase receipt or a signup confirmation – are preceded by several other pages designed to drive towards the goal; funnel tracking allows you to begin isolating problems at any point in your visitors’ conversion paths so you can take meaningful steps towards optimization.

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