What is the role of Content in SEO ? - Page 2 - Site Owners Forums

jaychristopher · 12-23-2016, 01:58 AM

The content in an article playes a big role when it comes to SEO.A good article - SEO vise - have more than 300 words (the longer the better) and contain your target keyword with a 'keyword density' at around 1 - 2 percent.

kavitha · 12-23-2016, 02:22 AM

Search engine optimized content is one of the most important elements of SEO. It plays a vital role in determining who finds your website and what information they take away once they have landed there. It also plays a vital role in increasing your conversion rate.

bharath kumaran · 12-24-2016, 03:02 AM

Content & Search Engine Success Factors

Content is king. You’ll hear that phrase over and over again when it comes SEO success. Indeed, that’s why the Periodic Table Of SEO Success Factors begins with the content “elements,” with the very first element being about content quality.

Get your content right, and you’ve created a solid foundation to support all of your other SEO efforts.

Cq: Content Quality

More than anything else, are you producing quality content? If you’re selling something, do you go beyond being a simple brochure with the same information that can be found on hundreds of other sites?

Do you provide a reason for people to spend more than a few seconds reading your pages?

Do you offer real value, something of substance to visitors, that is unique, different, useful and that they won’t find elsewhere?

These are just some of the questions to ask yourself in assessing whether you’re providing quality content. This is not the place to skimp since it is the cornerstone upon which nearly all other factors depend.

You can find more information in the Search Engine Land SEO: Content and Writing category.

Cr: Content Research / Keyword Research

Perhaps the most important SEO factor after creating good content is good keyword research. There are a variety of tools that allow you to discover the specific ways that people may be searching for your content.

You want to create content using those keywords, the actual search terms people are using, so you can produce content that effectively “answers” that query.

For example, a page about “Avoiding Melanoma” might use technical jargon to describe ways to prevent skin cancer. But a search engine might skip or not rank that page highly if people are instead searching for “skin cancer prevention tips”. Your content needs to be written in the right ‘language’ – the language your customer or user is using when searching.

Search Marketing: Search Term Research

Cw: Content Words / Use Of Keywords

Having done your keyword research (you did that, right?), have you actually used those words in your content? Or if you’ve already created some quality content before doing research, perhaps it’s time to revisit that material and do some editing.

Bottom line, if you want your pages to be found for particular words, it’s a good idea to actually use those words in your copy.

How often? Repeat each word you want to be found for at least five times or seek out a keyword density of 2.45%, for best results.

No no no, that was a joke! There’s no precise number of times. Even if “keyword density” sounds scientific, even if you hit some vaunted “ideal” percentage, that would guarantee absolutely nothing.

Just use common sense. Think about the words you want a page to be found for, the words you feel are relevant from your keyword research. Then use them naturally on the page. If you commonly shift to pronouns on second and further references, maybe use the actual noun again here and there, rather than a pronoun.

For more advice, see our SEO: Content and Writing category.

Cf: Content Freshness

Search engines love new content. That’s usually what we mean when we say ‘fresh’.

So you can’t update your pages (or the publish date) every day thinking that will make them ‘fresh’ and more likely to rank. Nor can you just add new pages constantly, just for the sake of having new pages, and think that gives you a freshness boost.

However, Google does have something it calls “Query Deserved Freshness (QDF)”. If there’s a search that is suddenly very popular versus its normal activity, Google will apply QDF to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results.

The best way to think about this is a term like ‘hurricane’. If there’s no active hurricane, then the search results will likely contain listings to government and reference sites. But if there’s an active hurricane, results will change and may reflect stories, news and information about the active hurricane.

If you’ve got the right content, on the right topic when QDF hits, you may enjoy being in the top results for days or weeks. Just be aware that after that, your page might be shuffled back in search results. It’s not that you’ve done anything wrong. It’s just that the freshness boost has worn off.

Sites can take advantage of this freshness boost by producing relevant content that matches the real-time pulse of their industry.

Cv: Vertical Search

The other factors on this table cover success for web page content in search engines. But alongside these web page listings are also often “vertical” results. These come from “vertical” search engines devoted to things like images, news, local and video. If you have content in these areas, it might be more likely to show up within special sections of the search results page.

Not familiar with “vertical search” versus “horizontal search?” Let’s take Google as an example. Its regular search engine gathers content from across the web, in hopes of matching many general queries across a broad range of subjects. This is horizontal search, because the focus is across wide range of topics.

Google also runs specialized search engines that focus on images or news or local content. These are called vertical search engines because rather than covering a broad range of interests, they’re focused on one segment, a vertical slice of the overall interest spectrum.

When you search on Google, you’ll get web listings. But you’ll also often get special sections in the results (which Google calls “OneBoxes”) that may show vertical results as deemed relevant.

Having content that performs well in vertical search can help you succeed when your web page content doesn’t. It can also help you succeed in addition to having a web page make the top results. So, make sure you’re producing content in key vertical areas relevant to you. For more information, see some of our related categories:

Google: Maps & Local
Google: Images
Google: News
Google: Shopping
Google: YouTube & Video
SEO: Image Search
SEO: Local
SEO: Video Search

Ca: Direct Answers

Search engines are increasing trying to show direct answers within their search results. Questions like “why is the sky blue” or “how old is Barack Obama” might give you the answer without needing to click to a web page.

Where do search engines get these answers? Sometimes, they license them, such as with menus or music lyrics. Other times, they draw them directly off web pages, providing a link back in the form of a credit.

There’s some debate over whether having your content being used as a direct answer is a success or not. After all, if someone gets the answer they need, they might not click, and what’s the success in that?

We currently consider sites being used as direct answer sources to be a success for two main reasons. First, it’s a sign of trust, which can help a site for other types of queries. Second, while there’s concern, there’s also some evidence that being a direct answer can indeed send traffic.

siva · 12-24-2016, 04:59 AM

Content help in quality SEO traffic on the site.

Jackmack · 12-27-2016, 02:23 AM

In seo, content is a king..
Conent plays a important role

simon606 · 12-27-2016, 02:54 AM

The most imperative piece of SEO is the substance, since web indexes can't see pictures, so you have to give point by point information of your site

interserverML · 02-04-2017, 06:11 AM

A website's content,tells more about your products and attracts new customers.

Apkplaygame · 02-05-2017, 09:21 AM

Content is king, that's 100% right

tyagi · 02-05-2017, 11:07 PM

Well,Content is the king of thousands of articles,book,and forum entries are available on how to make your website search engine friendly.

The role of content in seo is:unique,High-quality content
1.If your site is having something really unique,then people like to suggest it to their friends.
2.Other webmaster like to create a link of your site on heir sites.

Creating,editing amd promoting unique high-quality content is difficult and time consuming.But in the end,the golden rule of SEO is that Content is the King.

Thank you!

Happy to help you.

darrensmith67 · 02-05-2017, 11:15 PM

Content plays prominent role in SEO.If we maintain quality and unique content in the website it helps to improve website ranking.

gurujeet · 02-05-2017, 11:17 PM

Webmasters and SEO experts have a saying: “Content is King.” It's very true. A website's content, even more so than its products, is what attracts visitors. If you can't write the good content yourself.

quocanh123 · 02-20-2017, 03:29 AM

The content in an article playes a big role when it comes to SEO.
A good article - SEO vise - have more than 300 words (the longer the better) and contain your target keyword with a 'keyword density' at around 1 - 2 percent.

Shane Bentick · 04-23-2017, 10:15 PM

The most important part of SEO is the content, because search engines can't see pictures, so you need to provide detailed information of your website in text form. Often time's people worry more about the overall look of their website. They do this so much so that when it comes down to the content, they don't put in enough time.

sashwatmegh · 04-24-2017, 12:05 AM

Content plays an important role in SEO as unique and relevant content helps search engine to find you on the web as well attract visitors to hold on your page.

johnkevin · 04-24-2017, 12:08 AM

These are just some of the questions to ask yourself in assessing whether you’re providing quality content. This is not the place to skimp since it is the cornerstone upon which nearly all other factors depend.

12-23-2016, 01:58 AM	#16
jaychristopher Registered User Join Date: Nov 2016 Posts: 234	The content in an article playes a big role when it comes to SEO.A good article - SEO vise - have more than 300 words (the longer the better) and contain your target keyword with a 'keyword density' at around 1 - 2 percent. __________________ singapore erp provider \| inventory management software \| sales crm software

12-23-2016, 02:22 AM	#17
kavitha Registered User Join Date: Dec 2016 Posts: 13	Search engine optimized content is one of the most important elements of SEO. It plays a vital role in determining who finds your website and what information they take away once they have landed there. It also plays a vital role in increasing your conversion rate. __________________ Embedded training in chennai \| Embedded system course training in chennai\| plc training institute in chennai \| Automation training in chennai \| ieee project centre in chennai \| Mechanical projects in chennai \| Best embedded system training in chennai \| Embedded training institute in chennai \| plc training centre in chennai \| PLC training in chennai

12-24-2016, 03:02 AM	#18
bharath kumaran Registered User Join Date: Sep 2016 Location: India Posts: 133	Content & Search Engine Success Factors Content is king. You’ll hear that phrase over and over again when it comes SEO success. Indeed, that’s why the Periodic Table Of SEO Success Factors begins with the content “elements,” with the very first element being about content quality. Get your content right, and you’ve created a solid foundation to support all of your other SEO efforts. Cq: Content Quality More than anything else, are you producing quality content? If you’re selling something, do you go beyond being a simple brochure with the same information that can be found on hundreds of other sites? Do you provide a reason for people to spend more than a few seconds reading your pages? Do you offer real value, something of substance to visitors, that is unique, different, useful and that they won’t find elsewhere? These are just some of the questions to ask yourself in assessing whether you’re providing quality content. This is not the place to skimp since it is the cornerstone upon which nearly all other factors depend. You can find more information in the Search Engine Land SEO: Content and Writing category. Cr: Content Research / Keyword Research Perhaps the most important SEO factor after creating good content is good keyword research. There are a variety of tools that allow you to discover the specific ways that people may be searching for your content. You want to create content using those keywords, the actual search terms people are using, so you can produce content that effectively “answers” that query. For example, a page about “Avoiding Melanoma” might use technical jargon to describe ways to prevent skin cancer. But a search engine might skip or not rank that page highly if people are instead searching for “skin cancer prevention tips”. Your content needs to be written in the right ‘language’ – the language your customer or user is using when searching. Search Marketing: Search Term Research Cw: Content Words / Use Of Keywords Having done your keyword research (you did that, right?), have you actually used those words in your content? Or if you’ve already created some quality content before doing research, perhaps it’s time to revisit that material and do some editing. Bottom line, if you want your pages to be found for particular words, it’s a good idea to actually use those words in your copy. How often? Repeat each word you want to be found for at least five times or seek out a keyword density of 2.45%, for best results. No no no, that was a joke! There’s no precise number of times. Even if “keyword density” sounds scientific, even if you hit some vaunted “ideal” percentage, that would guarantee absolutely nothing. Just use common sense. Think about the words you want a page to be found for, the words you feel are relevant from your keyword research. Then use them naturally on the page. If you commonly shift to pronouns on second and further references, maybe use the actual noun again here and there, rather than a pronoun. For more advice, see our SEO: Content and Writing category. Cf: Content Freshness Search engines love new content. That’s usually what we mean when we say ‘fresh’. So you can’t update your pages (or the publish date) every day thinking that will make them ‘fresh’ and more likely to rank. Nor can you just add new pages constantly, just for the sake of having new pages, and think that gives you a freshness boost. However, Google does have something it calls “Query Deserved Freshness (QDF)”. If there’s a search that is suddenly very popular versus its normal activity, Google will apply QDF to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results. The best way to think about this is a term like ‘hurricane’. If there’s no active hurricane, then the search results will likely contain listings to government and reference sites. But if there’s an active hurricane, results will change and may reflect stories, news and information about the active hurricane. If you’ve got the right content, on the right topic when QDF hits, you may enjoy being in the top results for days or weeks. Just be aware that after that, your page might be shuffled back in search results. It’s not that you’ve done anything wrong. It’s just that the freshness boost has worn off. Sites can take advantage of this freshness boost by producing relevant content that matches the real-time pulse of their industry. Cv: Vertical Search The other factors on this table cover success for web page content in search engines. But alongside these web page listings are also often “vertical” results. These come from “vertical” search engines devoted to things like images, news, local and video. If you have content in these areas, it might be more likely to show up within special sections of the search results page. Not familiar with “vertical search” versus “horizontal search?” Let’s take Google as an example. Its regular search engine gathers content from across the web, in hopes of matching many general queries across a broad range of subjects. This is horizontal search, because the focus is across wide range of topics. Google also runs specialized search engines that focus on images or news or local content. These are called vertical search engines because rather than covering a broad range of interests, they’re focused on one segment, a vertical slice of the overall interest spectrum. When you search on Google, you’ll get web listings. But you’ll also often get special sections in the results (which Google calls “OneBoxes”) that may show vertical results as deemed relevant. Having content that performs well in vertical search can help you succeed when your web page content doesn’t. It can also help you succeed in addition to having a web page make the top results. So, make sure you’re producing content in key vertical areas relevant to you. For more information, see some of our related categories: Google: Maps & Local Google: Images Google: News Google: Shopping Google: YouTube & Video SEO: Image Search SEO: Local SEO: Video Search Ca: Direct Answers Search engines are increasing trying to show direct answers within their search results. Questions like “why is the sky blue” or “how old is Barack Obama” might give you the answer without needing to click to a web page. Where do search engines get these answers? Sometimes, they license them, such as with menus or music lyrics. Other times, they draw them directly off web pages, providing a link back in the form of a credit. There’s some debate over whether having your content being used as a direct answer is a success or not. After all, if someone gets the answer they need, they might not click, and what’s the success in that? We currently consider sites being used as direct answer sources to be a success for two main reasons. First, it’s a sign of trust, which can help a site for other types of queries. Second, while there’s concern, there’s also some evidence that being a direct answer can indeed send traffic. __________________ skillshare coupon skillshare discount code skillshare coupons skillshare coupon code skillshare code Udemy Black Friday skillshare discount skillshare promo udemy coupons Udemy cyber monday

12-24-2016, 04:59 AM	#19
siva Registered User Join Date: Dec 2016 Posts: 190	Content help in quality SEO traffic on the site. __________________ *Digital Marketing Training in Chennai* *SEO Training in Chennai* *Business Analyst Training in Chennai*

12-27-2016, 02:23 AM	#20
Jackmack Registered User Join Date: Dec 2016 Posts: 32	In seo, content is a king.. Conent plays a important role __________________ SEO outsourcing UK Local SEO services UK SEO Marketing UK

12-27-2016, 02:54 AM	#21
simon606 Registered User Join Date: Oct 2016 Posts: 79	The most imperative piece of SEO is the substance, since web indexes can't see pictures, so you have to give point by point information of your site __________________ How to create online grocery store in India\| How to build an online grocery store

02-04-2017, 06:11 AM	#22
interserverML Registered User Join Date: Mar 2013 Posts: 89	A website's content,tells more about your products and attracts new customers. __________________ InterServer.net ---> RELIABLE WEB,VPS & DEDICATED HOSTING CHOICE SINCE 1999 Datacenter in Secaucus, New Jersey Contact us at [email protected] for more details

02-05-2017, 09:21 AM	#23
Apkplaygame Registered User Join Date: Feb 2017 Posts: 9	Content is king, that's 100% right __________________ Android Games

02-05-2017, 11:07 PM	#24
tyagi Registered User Join Date: Jan 2017 Posts: 102	Well,Content is the king of thousands of articles,book,and forum entries are available on how to make your website search engine friendly. The role of content in seo is:unique,High-quality content 1.If your site is having something really unique,then people like to suggest it to their friends. 2.Other webmaster like to create a link of your site on heir sites. Creating,editing amd promoting unique high-quality content is difficult and time consuming.But in the end,the golden rule of SEO is that Content is the King. Thank you! Happy to help you. __________________ Bangalore Web Designing Company \| Web Development Company in Bangalore

02-05-2017, 11:15 PM	#25
darrensmith67 Registered User Join Date: Dec 2016 Posts: 377	Content plays prominent role in SEO.If we maintain quality and unique content in the website it helps to improve website ranking. __________________ erp solutions company \| Erp management system \| School system software \| erp management software

02-05-2017, 11:17 PM	#26
gurujeet Registered User Join Date: Sep 2016 Posts: 84	Webmasters and SEO experts have a saying: “Content is King.” It's very true. A website's content, even more so than its products, is what attracts visitors. If you can't write the good content yourself. __________________ SEO Services in Hyderabad \| Digital marketing companies in Hyderabad

02-20-2017, 03:29 AM	#27
quocanh123 Registered User Join Date: Feb 2017 Posts: 54	The content in an article playes a big role when it comes to SEO. A good article - SEO vise - have more than 300 words (the longer the better) and contain your target keyword with a 'keyword density' at around 1 - 2 percent. __________________ Rank hijack review Rank hijack bonus

04-23-2017, 10:15 PM	#28
Shane Bentick Registered User Join Date: Apr 2017 Posts: 355	The most important part of SEO is the content, because search engines can't see pictures, so you need to provide detailed information of your website in text form. Often time's people worry more about the overall look of their website. They do this so much so that when it comes down to the content, they don't put in enough time. __________________ gmc yukon car cover \| yukon xl car covers \| lincoln town car car cover\| jeep grand cherokee car covers

04-24-2017, 12:05 AM	#29
sashwatmegh Registered User Join Date: Apr 2016 Location: pune Posts: 583	Content plays an important role in SEO as unique and relevant content helps search engine to find you on the web as well attract visitors to hold on your page. __________________ Accounting Software in Chhattisgarh\|HRM software in Chhattisgarh

04-24-2017, 12:08 AM	#30
johnkevin Registered User Join Date: Oct 2016 Posts: 259	These are just some of the questions to ask yourself in assessing whether you’re providing quality content. This is not the place to skimp since it is the cornerstone upon which nearly all other factors depend. __________________ software quality assurance training free qa training online

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