digitalone

I believe there are seven distinct rules that a search engine optimizer needs to possess. In truth, to obtain all seven of theses skills will take time and effort — and, if you are running your own business, do you really have the time to do this?

The golden rules that I believe are necessary for SEO work are:

1. Web Design – Producing a visually attractive page.
2. HTML coding – Developing search engine-friendly coding that sits behind the web design.
3. Copy writing – Producing the actual readable text on the page.
4. Marketing – What are the actual searches that are being used
5. An eye for detail — Even the smallest errors can stop spiderbots visiting your site.
6. Patience — There is a time lag on any change you make, waiting is a virtue.
7. IT skills — An appreciation of how search engine programs and the algorithms actually work.