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With more choices available on store shelves, businesses need a way to differentiate their product from competitors and one way they’re doing that is through shrink sleeve labels. Shrink sleeve labels are a relatively new type of label that has been making a name for itself in the PVC labels industry for several reasons:

 Its full body design allows for more creativity with graphics, color and impact. The sleeve film is durable, abrasion resistant and waterproof.
PVC Labels can be removed from bottles and containers allowing the bottle/container to be reused.

Although shrink sleeves tend to cost more than other types of labels, they can in some cases increase market share and improve the product’s shelf appeal. Shrink sleeves can also decrease container expenses because a generic, cost-effective container can be used since the product is completely covered with the sleeve. Shrink sleeve labels are used in a wide variety of industries and will continue to grow in popularity as companies see the benefits of shrink sleeve labelsAlmost every product industry can use shrink sleeves, however, Consolidated Label has found that certain industries benefit the most from shrink sleeves.

There are different ways to apply a shrink sleeve PVC labels onto a product, most notably by machine or hand. Shrink sleeves applied by hand are done using a shrinking-specific hot air gun or heat tunnel.

Consolidated Label can manufacture single cut sleeves or provide sleeves on rolls for machine

application. Mechanical application is generally preferred over hand application because it’s less labor intensive and quicker. Mechanical shrinking equipment like radiant heat tunnels, hot air tunnels, steam tunnels and hybrid tunnels (combines heat and steam) are some of the most popular methods for shrinking sleeves onto containers.

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