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We need to now get these keywords on the page but we have to be careful on how we do this. This is where SIZE matters.

Size meaning,

size of text (headers, etc)
number of words
number of keywords
Most of this boils down to keyword density.

If there a 24 words on a page, and the keyword is mentioned 5 times
5/24*100% = 20.8%
Keyword density for this is 20.8%

If you use text with too small keyword density, Search Engines won’t pay much attention to you. And, if you overstuff pages with keywords, the Search Engine’s robot will come to your site, but won’t trust you, as the page will look unnatural.

A lot of SEO guys will recommend a density of 5-7%, but this is just a theory and it really does depend.

The key is to make your page look great yet natural.

Now alot of this is trail and error, a good way to find best practices is to research the competitors.

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