What is campaign in PPC?

[Navjot Singh]

Campaigns are the highest level within an AdWords account. They are the basic way that your account is organized. Think of these as your goals. What do you want to accomplish?

Within the campaign, you can specify certain settings such as:

The times and days you want your ad displayed
How much you want to spend per day
The locations that you want to target

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.