08-18-2017, 11:09 PM
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Join Date: Jul 2017
Posts: 82
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Click-through rate (CTR) is a measure of the percentage of clicks advertisers receive out of total ad impressions. "Impressions" refers to the number of times your ad is viewed. If your ad has a log of impressions but no clicks, you will have a low CTR, which generally reduces the effectiveness of your campaigns.
Here are few ways to boost CTR : 1. Put a Special Offer in Your Headline 2. Put Your Main Keyword in Your Display URL 3. Add a Period to the End of Description Line One
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