Organic traffic?

[Dennydevi]

Organic traffic is what most marketers strive to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. One thing to note is that paid search ads are not counted in this category. In HubSpot and Google Analytics, paid search traffic or PPC is marked in a separate category.

[banhuhoian]

This traffic tip is HUGE.

Unless you describe your target customers as “influential bloggers and journalists”, your target audience isn’t going to share your content.

And if they don’t share your content, you’re not going to increase traffic to your website.

There’s a simple reason for that:

Your target customers don’t run websites in your niche!

Find Out What Your Influencers Care About

After you know exactly who the influencers in your space are, it’s time to figure out what they care about.

Because once you understand which topics push their buttons, you can create content that appeals to them.

Create Content On That Topic

Once you have a topic that your influencers care about, it’s time roll up your sleeves and create content around that topic.

Finally, Add Share Triggers (This Is the Secret Sauce)

In my experience, content largely succeeds or fails based on one factor:

Whether or not the content has Share Triggers.

What are Share Triggers?

They’re scientifically-backed psychological principles that — when embedded in your content — encourage people to share and link.

Also, Share Triggers give your content that “WOW!” factor that turns cold traffic into leads and customers.