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How to Rank for a Keyword in 10 Steps
Step 1: Lay the Groundwork * A strong website * A network to draw on Don’t rush this stuff in your race for Internet gold. Step 2: Do Your Initial Keyword Research * Choosing a keyword with good volume, but not too much volume * Choosing a keyword that’s relevant to your business model Step 3: Check Out the Competition * The domains and URLs * The titles * The type of content that’s ranking * The types of businesses that are ranking * How authoritative those sites are You’re looking for ways that you can differentiate yourself. Step 4: Consider Intent Step 5: Conceptualize the Content * An article * A blog post * A product page * An index or directory of links (to other pages on your site or around the web) * An authoritative guide * An infographic * A video Step 6: Execute Search Engines are looking for high-quality content Step 7: Optimize for Your Keyword Optimize your content while you’re creating it Step 8: Publish Step 9: Promote * Share your content through your business’s social accounts * Use social buttons or widgets on your site to promote independent sharing * Build links to your content Step 10: Analyze Is truly optimized Is truly high-quality Is truly visible
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