04-19-2017, 11:13 PM
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#12 |
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Join Date: Mar 2017
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The dollar amount a company allots to pay per click advertising is known as Pay Per Click bids. Bid prices vary depending on the company’s advertising budget and the time the company plans to use paid inclusion. Other deciding factors are the keyword popularity and competition from other advertisers. The more popular the targeted keywords, the higher the PPC bid needs to be to secure the space on the search engine pages.
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