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04-16-2017, 11:08 PM
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Registered User
Join Date: Apr 2017
Posts: 44
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Engaging content is anything that provides value to the lives of your prospects, customers or community members. Everyone is always talking about “relevancy” and interchanging that with “engagement” but really it’s about how much value are you genuinely adding to a person’s professional or personal life.The problem in creating engaging content lies in trying to appeal to the rationality of readers. Engaging content is emotionally relevant. It triggers unconscious and conscious reactions in the brains of people.
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