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03-30-2017, 10:16 PM
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Registered User
Join Date: Mar 2017
Posts: 5
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While Google Analytics attempts to directly measure traffic of all visitors to your website, Alexa uses modeled data based on web use of those with the Alexa Toolbar installed.
Because Alexa isn't 1:1 data, Google is typically your better bet for smarter marketing insights. However, when you need to compare yourself to a competitor, be sure to use Alexa-to-Alexa comparisons.
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