03-29-2017, 11:32 PM
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#3 |
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Join Date: May 2015
Location: Forum
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An A/B test is an online marketing tactic where different versions of a product are used to see which one users or consumers prefer. With online products, such as a webpage, email campaign or advertisement, A/B testing can be carried out with relative ease and yield quick results due to the instant and detailed analytics that testers receive.
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