How will you cross-check whether your SEO campaign is working or not?

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While every business is unique, there are some reports you'll want to monitor on a monthly basis regardless of the vertical you belong to, these include:
Organic Search Traffic – visits from non-paid search – year over year, and month over month.
Ranking Reports – core keyword ranking reporting – with historical comparisons.
Ecommerce Revenue – for sites with eCommerce, revenue by source reporting – year over year.
Lead Generation – aside from sales & revenue, what are the key goals for your site? Contact form submissions? Phone calls? Make sure you have the ability to measure, monitor and report on these every month.