What's local search engine optimization?

[Anirudhshri]

Hi,

Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business.

For businesses who want to take advantage of the opportunities presented by these searchers, optimizing your Google local listing is an excellent way to get started. These listings are featured prominently in local SERPs on the popular search engine and are perfect for attracting attention and bringing in new customers.
Local SEO reaches local customers when they’re looking to buy your service – they need your service and they’re ready to buy it.

And those new customers aren’t just online customers, they’re ‘real customers’. Local online marketing promotes your business (your name, your services, address, phone number…) not just your website. So your new customers will call you or walk through your front door not simply visit your website.