Which is best Social Media Platform..?

[online training]

The default position for social media marketing seems to be Facebook. While Facebook is undeniably important, let’s stack it up to the other platforms in the context of our ultimate goal of building an actionable audience. In this analysis, I am covering the top social media platforms based on visits, plus a few others like Slideshare and Meerkat for fun. Here’s my analysis:



If you were to draw an arrow from the lower left quadrant (low time required, low audience ownership) to the upper right quadrant (high time required and high audience ownership), it would also present a useful continuum of the less complex content to more complex content requirements. Let’s look at each platform starting roughly from the lower left to the upper right.