How can use keywords to optimize the site Ranking?

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Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.
Benefits of Keyword Optimization

Use keywords to optimize the site Ranking

->Drive qualified traffic to your website: To drive searchers to your site, you must optimize for the keywords they're searching for
->Measure traffic potential: Analyzing the popularity of keywords helps you gauge the size of a potential online market.
->Write effective content: By incorporating optimized keywords into your website content, you can connect instantly with potential customers and address their needs.
->Understand user behavior: By analyzing the words that your customers use, you get an idea of their needs and how to service those needs.