What is Social Media Marketing?

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Social media marketing is such a broad term that many people who are looking to boost the image of their company ask “What is social media marketing?”This is a common question, mostly because it is an umbrella term.

The definition of social media marketing is hard to truly describe, but a popular definition says that it is the methodical use of marketing with other technological concepts and techniques to achieve specific goals for a company. In simple terms social marketing, means building a business through many different media, like viral videos and blogs, because these give your company exposure.