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On-Site Optimization: The technique which is used to make changes on the page for the purpose of increasing ranking of that page is called 'On-site optimization'. On-Site Optimization includes Meta tags (Meta title, meta description, meta keywords), image optimization, URL analysis etc. Off-Site Optimization: Off-site SEO refers to a text and inbound linking from other website pages to your website pages. Off-site optimization includes content marketing (Article, Blog, PR submission), forum posting, guest blogging etc.
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