What is Landing Page Optimisation? - Site Owners Forums

onehalf.transpo · 11-07-2016, 01:57 AM

Landing page optimization means improving an existing landing page. How you improve a page depends on what the purpose of the page is. Each page on your Website should have a single purpose. A purpose might be to get people to consume the information on a page, or to persuade someone to take a particular action. As soon as your page achieves a particular purpose you can think of it as achieving a conversion.

So if you want them to consume the information then you have converted them from previously not knowing something to now knowing it. If you want them to take a particular action, then that action might be to fill out a form or to take the next step in becoming a customer. If we want to optimize the page, we need to make changes to the page to make the information on the page easier to consume, or increase the likelihood of someone taking an action.

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11-07-2016, 01:57 AM	#1
onehalf.transpo Registered User Join Date: Aug 2015 Location: Junction Business House, Level 2, Suite 203, Melbourne VIC 3182 Posts: 504	Landing page optimization means improving an existing landing page. How you improve a page depends on what the purpose of the page is. Each page on your Website should have a single purpose. A purpose might be to get people to consume the information on a page, or to persuade someone to take a particular action. As soon as your page achieves a particular purpose you can think of it as achieving a conversion. So if you want them to consume the information then you have converted them from previously not knowing something to now knowing it. If you want them to take a particular action, then that action might be to fill out a form or to take the next step in becoming a customer. If we want to optimize the page, we need to make changes to the page to make the information on the page easier to consume, or increase the likelihood of someone taking an action.

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