What is Cross Linking & Cloaking in SEO?

[nancy07]

Cross linking is a popular technique designed to build traffic and increase PageRank. The function of Cross linking is to refer the process of linking one site to another site and provide a way to allow the accessing to it. It serves the purpose to display the page on the search engines using search engine optimization techniques and methods and also the site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.

SEO Cloaking is a technique used to deliver the content on a Web page to a search engine in such a way that different content than what is delivered to a regular human user appears on the search engine. The goal of cloaking is to boost a website's search engine rank on certain keywords.
In cloaking, the search engine and the user are literally not on the same page. Therefore, both the user and the search engine are being deceived.