Which is the best Seo methods..?

[seo147]

So, what can SEO practitioners do to keep the momentum going in the new year? Following are five areas in SEO that should be on every marketer’s list to master in 2015.

1. Map Strategy To Audience & Competitive Insights
Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent.

With the loss of keyword data in Google Analytics, and the general progression of SEO as a discipline, we are starting to merge more traditional marketing concepts into SEO to create a new way of segmenting audiences.

Now, we must merge quantitative data around the topics that are driving search demand and pair that with market insights about who our personas are, and what types of information is useful to them on their buying journey.

In addition, we need to gain an understanding of what the competition is doing for those topics driving demand, because as we know, search is a zero sum game.

That means finding data points that can help us:

Identify new ways to tackle adjacent markets
Discover new keywords to target
Understand what types of content perform
See where the competition is doing well, and where you can do better
Progressive SEO means technical, analytical and traditional marketing all rolled into one.

2. Align Your Content & SEO Teams
Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. If you’ve taken the time to explore Step 1 in this article, you have a good foundation for content and SEO alignment that’s focused on the user.

Data coming from the Content Marketing Institute in 2014 show that B2Bs and B2Cs are embracing content in the form of blog posts and web content as a key facet of their content marketing.

Many of us believe that that the best approach is to start with strategic content and apply SEO best practices to help maximize its value and visibility online. Google algorithms like Panda tell us that user experience and quality are what we should all be striving for.

And while recommendations on making creative content and technical SEO come together sound great in theory, many brands are still struggling with which department or team does what and in what order.

I talked about this in a 2014 article on content and SEO, where I touched on one solution to ensure that the creative and technical teams are working in tandem: Establish a clear workflow from content creation to optimization.