What things are significant in organically ranking a website?

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Define a keyword list – Think about how people would search for your products and services, make a list of these keywords, and check the estimated traffic for each term with a tool like Google’s Keyword Planner. Whittle your list down to the highest-trafficked, most relevant terms.
Good content will win out – Always remember that writing compelling, high-quality content that attracts interest and compels visitors to share it and link back to it is vital. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.