How to make a website blog popular?

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Determine the purpose of your blog and stick with it. Start by defining for yourself what readers you want to serve, and then build a strategy about how to reach them. “Be true to the goals you set out for your blog: Are you providing product information? Are you provoking conversation? Are you commenting on trending topics? All approaches are valid but you need to determine what the value is that you will provide to your audience and continue to deliver that value,” says Mike Merriman, vice president of marketing at Mzinga, a social services and software firm. If a blog post isn’t useful or worth sharing, it won’t produce much value for any reader or for the blogger himself.