06-22-2016, 03:15 AM
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#11 |
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Join Date: Jun 2016
Posts: 12
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As Google attempted to curb link-popularity exploitation by penalizing Web sites that purchase link ads across the entire site, it also created the environment in which Google bowling came to be. As a form of negative SEO (search engine optimization), certain unscrupulous entities began buying sitewide links for competitor sites, thus causing them to incur the Google penalty. Simple, evil and a very real practice.
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