05-02-2016, 12:41 AM
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#2 |
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Join Date: Sep 2015
Posts: 34
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A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins.
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