What is SMM? - Site Owners Forums

onehalf.transpo · 01-05-2016, 10:24 PM

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:
• Establishing a social media presence on major platforms
• Creating shareable content and advertorials
• Cultivating customer feedback throughout the campaign through surveys and contests
Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.

01-05-2016, 10:24 PM	#13
onehalf.transpo Registered User Join Date: Aug 2015 Location: Junction Business House, Level 2, Suite 203, Melbourne VIC 3182 Posts: 504	Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: • Establishing a social media presence on major platforms • Creating shareable content and advertorials • Cultivating customer feedback throughout the campaign through surveys and contests Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.

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