01-05-2016, 06:10 AM
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Join Date: Apr 2015
Location: 612 N. Federal Highway, Boynton Beach, Florida 33435
Posts: 35
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Mobile marketing, targets customers through mobile campaigns and companies use phone numbers to send promotional texts and Whatsapp messages. Academic Andreas Kaplan defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device.
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