10-25-2015, 06:31 PM
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#9 |
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Registered User
Join Date: Aug 2015
Location: Junction Business House, Level 2, Suite 203, Melbourne VIC 3182
Posts: 504
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Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.
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