E-mail Marketing

[Ruby707]

Originally Posted by geneliabravo

How to start email marketing?

E-mail marketing is a cost effective marketing tool that aims on building long term relationships with your customers. In this forum we will share with you 20 tips on how to increase and maintain your subscribers and on how to develop a solid e-mail marketing campaign.


1. Identify your target audience’s needs

Find out what could provide value to your target audience and brainstorm on the content.

2. Build a landing page for the subscription form

A dedicated landing page should include all the features that are needed in order to make user understand the reasons why to opt in to your newsletter. You can read more on how to develop effective landing pages on the article “Build effective landing pages to Increase conversion rates”.

3. Use A/B testing

Use A/B testing to check which subscription box works better. Experiment with styles, colors, fonts and call to actions and let your target audience indicate you the sign-up box that they prefer.

4. Subscription Form Visibility

Add the subscription form above the fold. This practice increases the possibility of subscribing since it makes the call to action and the subscription form more visible to the user.

5. Easy Subscription process

Make the subscription process easy. By keeping the numbers of required fields as low as possible and by eliminating the obstacles you increase the probabilities of subscribing.

6. Social Media integration

Integrate the subscription form with your social media campaigns. You can provide either a subscription form within your Facebook fan page or drive traffic from your social media efforts to the landing page of the subscription form. Both practices work but their results vary depending on your target audience.

7. Publish your Newsletters

Upload your previous newsletters on your blog and share them through social media. This practice enables you to show what you are offering to your subscribers. On the other hand, you generate new content and links supporting your SEO efforts.

8. Keep stable frequency

Remember that e-mail marketing is a tool that empowers your efforts for long term relationships with your clients. Consequently you need to stay in touch and keep the frequency stable.
9. Inform users about the frequency

Make clear to the users that you will not send e-mails every day and inform them about the frequency. It may seem obvious to you, but this is a sign that you are not a spammer.

10. Have a clear Privacy Policy

Privacy is a hot topic for millions of people. Thus you should make users feel safe, state clearly your privacy policy, let them know why you collect their information and how you plan to use it.