SEO and SEM

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Search Engine Optimisation (SEO) refers to the Holy Grail of website owners – appearing on page one of internet search engine results like Google, Bing and Yahoo. Everybody’s used these engines to find something at one time or another, but it’s only when you have a site of your won do you question how, or why, specific sites appear so early on. The simple answer is good and effective SEO work. Without this it is the same as having a shop a mile from the centre of town. If people don’t already know you exist, they are unlikely to find you unless by chance.