what is the difference between link forming and link exchanging

[Unshul]

Link Exchange:

The method whenever a couple websites’ entrepreneurs consent to exhibit a keyword rich link in order to each other people web page.

Link Building:

The method to getting excellent Sites in order to connection to ones Website, so that you can improve search engine rankings. Web page link creating methods can include obtaining hyperlinks, reciprocal linking, or perhaps coming into barter arrangements.