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TOP-20 eCPM in the Cams Vertical: USA Takes the Lead​
In our weekly eCPM digest, this time we’re focusing on the Cams vertical (webcam). The United States tops the ranking with an impressive $74.5 eCPM.

Top-20 Countries by eCPM in the Cams Vertical​

1. USA — $74.5
2. Israel — $73.1
3. Sweden — $62.9
4. Slovakia — $57.4
5. Germany — $51.8
6. Australia — $50.3
7. Romania — $46.9
8. Czech Republic — $43.2
9. Italy — $37.7
10. Poland — $35.4
11. Switzerland — $26.1
12. Belgium — $24.8
13. Denmark — $22.5
14. Netherlands — $21.3
15. Croatia — $20.9
16. Spain — $19.2
17. United Kingdom — $18.7
18. France — $16.1
19. Greece — $15.6
20. Ireland — $15.4

Insights:

• Mobile traffic dominates, especially on iOS.
• Major cities (NY, LA, Chicago) come with higher bids, but also higher ARPU.
• CPM and CPC are higher than in most GEOs, but user LTV offsets the costs.
• Time difference of up to 8–9 hours between coasts in the US, keep this in mind when launching campaigns.