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We continue our series of articles on verticals and key regions with high eCPMs. This time it's iGaming: we analyze where this vertical generates maximum revenue today and what affiliates should pay attention to.
Canada: $133.2 eCPM and stable growth
This makes the country one of the top GEOs for traffic monetization in this niche.
Main reasons:
Canadians are actively involved in online entertainment, including betting and casinos.
There is a high level of trust in licensed operators.
Affiliates manage to competently build funnels with high conversion rates.
And most importantly: relatively low competition among advertisers compared to Tier-1 markets.
Top 20 Countries by eCPM in iGaming (2025)
🇦🇹 Austria — $202.9
🇳🇱 Netherlands — $163.2
🇦🇺 Australia — $162.4
🇨🇦 Canada — $133.2
🇨🇭 Switzerland — $128.4
🇰🇼 Kuwait — $125.0
🇧🇭 Bahrain — $121.1
🇬🇷 Greece — $93.9
🇩🇪 Germany — $84.1
🇪🇸 Spain — $83.2
🇵🇱 Poland — $63.1
🇾🇪 Yemen — $53.6
🇸🇦 Saudi Arabia — $51.1
🇬🇧 United Kingdom — $50.9
🇦🇿 Azerbaijan — $46.3
🇹🇷 Turkey — $31.7
🇿🇦 South Africa — $30.4
🇺🇸 United States — $27.2
🇮🇹 Italy — $26.9
🇵🇭 Philippines — $21.1


What Should Affiliates Do?
Choose Canada if you are looking for stable ROI - especially when working with quality traffic and native landings.
Pay attention to AT, NL, AU - eCPMs are even higher there, but competition is also high.
Experiment with approaches and segments within GEO: creatives with live betting, author reviews of casinos, etc.