Data Type for well-rounded persona building

[sahithya]

1. Demographics : The Basic structure of a population based on geography, income, level of education, and other standard descriptive attributes
2. Psychographic : Your customer's values, opinions, interests, aspirations, attitudes, and lifestyles.
3. Transactional : Insights through a historical customer relationship, including first and third-party purchase histories and post-sale service records.
4. Behavioral : Customer engagement on websites, social media, and other channels that reveals how your audience interacts with your brand over the course of the relationship.