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#16 |
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Join Date: Jul 2017
Posts: 2,060
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But in addition to SEO, SEM also includes PPC. And PPC is a field that has its own set of features, best practices and more. Whether you use Google Ads or Bing Ads, paid ads in search is all about bidding.
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#17 |
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Join Date: Jan 2016
Location: Hyderabad
Posts: 4,286
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Seo, ppc & sem.!
SEM stands for Search Engine Marketing. It is most often referring to paid search, whereas SEO (search engine optimization) is related to your organic results. PPC, which stands for Pay-Per-Click advertising, is the format in which ads are purchased on the main search engines.
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