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02-04-2019, 05:37 AM	#8
rajkiran Registered User Join Date: Aug 2016 Posts: 961	Urchin Tracking Module parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics.

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