Organic traffic

[albertc99]

Organic traffic refers to traffic from search engines (whether or not Google). It can be natural or paid:

natural organic traffic is made up of visitors who have done a search on the web and clicked on your site
same principle for organic paid traffic, except that visitors have clicked on a promotional link to your site.
Let's get serious: a high organic traffic rate means that you are well referenced in the search engines and that you are attractive (the user preferred to click on your site rather than your competitors). If your organic traffic rate is low, then you should review or boost your SEO strategy. And eventually rework the title and description of your site to make them more explicit and incentive.