What Is Paid traffic?

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Paid traffic involves making payments to have traffic diverted to your website. Paid traffic includes strategies such as Pay per Click (PPC) where an ad platform is paid to host your ad and you only pay for each click on the ads that eventually generates traffic to your site by redirecting the visitors. Paid traffic is the fastest way to generate site traffic and immediately reach a wide audience, though it does not guarantee customer loyalty. Ad words are an example of paid traffic.