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09-07-2011, 04:39 AM
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Join Date: Sep 2011
Posts: 19
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Social media marketing is an addition to personal, small business, corporate, and non-profit organizations� integrated marketing communications plans. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
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