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What are UTM parameters?

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07-31-2018, 02:56 AM

sherlydinda

Registered User

Join Date: Mar 2018

Posts: 42

UTM parameters are simply tags you add to a URL when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.

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