What is the 301 redirect ?

[Danbou]

n the simplest of "technical definitions", a 301 redirect is a permanent redirect from one URL to the other.

For example, if your previous website was awesomewebsite.com and you wanted to change it to reallyawesomewebsite.com , you'd implement a 301 redirect from the old URL to the new one. Now whoever typed in your old URL (or clicked on a leftover link to your old URL), would automatically appear at your new URL.

A 301 redirect also is often described as a "change of address form" you might get at a post office. If someone doesn't know you moved, you want to make sure all your mail is forwarded to your new place.

So what does this mean to marketers and business owners? Here are two tips for your 301 redirects that will help you get found by your best leads and customers.